Is it too early to stock up on Valentine’s Day candy and sweets? No? Great, then you’ll want to add ‘Target run’ to your to-do list today because the store has the best — and brightest — assortment of V-Day treats and snacks we’ve seen thus far, from a goodie-stuffed Valentine’s Day mug to a “Hooked on You” tackle box full of various candy pieces.
According to the National Retail Federation (NRF), while only an estimated 30 percent of adults celebrated Valentine’s Day last year (half of adults compared to Valentine’s Day one decade prior), spending for the holiday actually continued to increase — and was projected to reach more than $20 billion in 2019. In 2020, that number is likely to remain untouched (if not increase), considering overall consumer spending continues to be on the rise.
“Those who are participating are spending more than ever and that could be the result of the strong economy. With employment and income growing, consumers appear to be expanding the scope of who qualifies for a card or a box of candy,” NRF President and CEO Matthew Shay said in a press release in January.
More spending means only one thing: increased competition. So, for those already shopping for Valentine’s Day gifts, start stocking up now on Valentine’s Day treats now because they could be gone before you know it.
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