Vegan beauty without cruelty

Your non-vegan friends may agree to eat a vegan meal with you on occasion, but are they willing to give up their conventional cosmetics to save an animal – even if they don’t want to adopt a vegan lifestyle? Santosh Krinsky, CEO of Beauty Without Cruelty, gives us the dish on why cosmetic companies don’t need to test on animals. Pass it on to your non-vegan friends.
Your non-vegan friends may agree to eat a vegan meal with you on occasion, but are they willing to give up their conventional cosmetics to save an animal – even if they don’t want to adopt a vegan lifestyle? Santosh Krinsky, CEO of Beauty Without Cruelty, gives us the dish on why cosmetic companies don’t need to test on animals. Pass it on to your non-vegan friends.

You can be beautiful without being cruel

Krinsky understands why women feel the need to look good, but he is hoping that they will soon understand that they don’t have to be cruel to animals in order to be beautiful. Krinksy’s company Beauty Without Cruelty is the very first cosmetics brand that eliminated animal testing back in 1963.

Tap technology not animals to test beauty products

Krinsky, CEO of– believes that the testing technology behind beauty products has progressed to the point where they don’t need to test products on animals to establish safety levels for consumers.

“There is no regulation or law that requires cosmetic products to be tested on animals,” says the cruelty-free beauty expert. “Moreover, the tests actually are completely unrevealing in terms of the effects of cosmetic ingredients on humans. The only thing they tell us is how much of a certain chemical it takes to kill a rabbit.”

Testing on animals is unnecessary and expensive

According to statistics from the American Society for the Prevention of Cruelty to Animals (ASPCA), more than half of the 1.4 million animals counted by the USDA feel pain from the experiments performed by cosmetic companies. What’s worse is that none of those tests are necessary, according to one expert.

Krinsky added that non-animal testing methods that are more reliable and less expensive have been developed, making animal testing a cruelly ridiculous throwback to medieval times that exists only in America.

“A little while ago, they invented these things called computers,” Krinsky says. “These devices can make use of cell and skin tissue cultures, corneas from eye banks, and simulated mathematical models. If we can map the human genome, why do we need to pour chemicals in a dog’s eyes?”

Cosmetic companies don’t like change

According to Krinsky, the primary reason many American companies cling to obsolete, expensive, ineffective and cruel testing methods is because they don’t want to undergo the initial expense of changing their testing methods (even though the new tests are cheaper in the long run), and certainly the testing labs want to maintain their current contracts.

Animal testing on cosmetics is animal cruelty

“The tests performed typically measure the levels of skin irritancy, eye tissue damage, and toxicity caused by various substances used in cosmetics,” Krinsky explains. “In the Draize test, caustic substances are placed in the eyes of conscious rabbits to evaluate damage to sensitive eye tissues. This is extremely painful for the rabbits, who often scream when the substances are applied and sometimes break their necks or backs trying to escape the restraints.” And this is just a few examples of the kinds of torturous testing done on animals.

Stop buying cosmetics from companies that test on animals

“If people actually knew about the tests involved, they might insist on buying their cosmetics from a cruelty-free brand,” Krinsky says. “With the rest of the world (like the European Union) essentially banning these practices, how is it that America is the last medieval man left standing against a landscape of cheaper, more effective cruelty-free testing? The truth is that once American consumers start demanding cosmetics that are cruelty-free, then and only then will American manufacturers stop torturing animals in the name of beauty.”

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