Ben & Jerry’s apple pie ice cream has a new name as the company shows its support of gay marriage in Britain.
Ben & Jerry’s has repackaged their apple pie ice cream flavor as Apple-y Ever After, available in select Britain stores. The carton got a makeover as well, now depicting two men standing atop a wedding cake wearing tuxedos. This change shows the company’s support of Britain’s proposed legislation to legalize gay marriage, which Parliament starts debating this week.
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There’s an app for that!
Along with the new ice cream name, Ben & Jerry’s has also teamed up with Stonewall, a gay rights organization, to develop a Facebook app that allows users of the same sex to marry each other in support of the legislation. Once married, the happy couple’s photo is posted on the Ben & Jerry’s U.K. Facebook page.
Another supportive name change
This is not the first time Ben & Jerry’s let the world know that they want everyone to live “apple-y ever after.” In 2009, the Vermont-based company also showed their support of gay rights when Vermont legalized same-sex marriage. Chubby Hubby became Hubby Hubby for a month to celebrate the new legislation.