Taco Bell president Greg Creed issued a statement Friday explaining the real recipe behind Taco Bell meat. Is it real beef or all filler?
It’s always nice to see a company have a sense of humor during what could be a public relations nightmare.
Taco Bell responded to a class action lawsuit filed by a Montgomery, Ala. law firm by saying “Thank you for suing us.” The tongue-in-cheek ad reveals their real recipe behind Taco Bell’s famously-disputed ground beef — and they say it’s a lot more than 35 percent ground beef.
Taco Bell: 88% meat, 12% secret recipe
“Our beef is 100% USDA inspected, just like the quality beef you buy in a supermarket and prepare in your home. It is then slow-cooked and simmered in our unique recipe of seasonings, spices, water, and other ingredients to provide Taco Bell’s signature taste and texture,” Taco Bell President Greg Creed writes in the ad.
“The only reason we add anything to our beef is to give the meat flavor and quality. Otherwise we’d end up with nothing more than the bland flavor of ground beef, and that doesn’t make for great-tasting tacos,” he continued.
“We start with USDA-inspected quality beef (88%). Then add water to keep it juicy and moist (3%). Mix in Mexican spices and flavors, including salt, chili pepper, onion powder, tomato powder, sugar, garlic powder, and cocoa powder (4%). Combine a little oats, caramelized sugar, yeast, citric acid, and other ingredients that contribute to the flavor, moisture, consistency, and quality of our seasoned beef (5%).”
Taco Bell ad: Will it silence the critics?
It’s nice to see that Taco Bell is taking criticism head on instead of staying silent on the issue. We’re more likely to believe a company that is forthcoming and honest, so it’s looking like Taco Bell is telling the truth.