Chad Ochocinco cereal box recalled for phone sex line typo

Oct 1, 2010 at 11:39 a.m. ET

Boxes of Ochocinco's, the cereal named for Cincinnati Bengals player Chad Ochocinco, was pulled from Kroger shelves after a misprint on the box guided well-meaning callers to a phone sex hotline instead of a children's charity.

Cincinnati Bengal's wide receiver Chad Ochocinco

Cincinnati-based grocery giant Kroger Co. is pulling all boxes of Chad Ochocinco's cereal from their shelves following an embarrassing sex hotline misprint.

Chad Ochocinc..Oh no!

The phone number printed on boxes of Ochocinco's was intended to connect callers with Feed the Children, a charity the Cincinnati Bengals wide receiver supports. Instead, the toll-free number's prefix was switched, leading callers to the sex chat line. The seductive message on the other line encouraged callers to enter in their credit card information.

Boxes taken off shelves

Kroger Co. said that they stopped selling the cereal after the error was reported to them. Some stores had prominently displayed the cereal after the launch just over a month ago. It's not known when a new shipment of Ochocinco's is expected to replace the misprinted boxes.

What, me worry?

Eccentric Ochocinco addressed the situation on his oft-updated Twitter account.

"Awe man, I'm bummed about the cereal number mixup," he tweeted. "Trying to do good and got messed up, of all numbers why that one!!! Sorry."

After that, he resumed planning for his next legal name change -- to Hachi Go (Eight Five in Japanese.)

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