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Why isn't stevia used in more products?
The expert answers:
Stevia is not allowed to be marketed as a sweetening agent in the US; the FDA has not cleared it for that purpose.
Therefore, manufacturers are reluctant to use it strictly as a sweetener. It is available in health food stores, however, as a dietary supplement.
[Editor's note: We've seen it as an ingredient in a few more products lately, typically labeled carefully as a supplement.]