McDonald's introduces Real Life Choices
Many individuals leading a low-carb lifestyle want the convenience of fast food without having to research carb content and crunch numbers. McDonald's recognizes this fact and is working to make life easier for low-carbers.
Recently, the corporation teamed up with registered dietician and author Pamela Smith to design its new Real Life Choices educational campaign.
"Eating at fast food restaurants is a part of real life for many but people often think they can't stay on track with their diets when they eat on the go," says Smith. "I teamed up with McDonald's to show consumers how to enjoy the McDonald's food they love, without compromising their diets."
Recently McDonald's restaurants in New York, New Jersey and Connecticut began displaying posters and brochures featuring suggested menu choices for consumers on a low-carb diet.
Sample options include a double order of scrambled eggs for breakfast, which contains only 5 grams of carbohydrates. Lunch and dinner selections under 7 grams of carbs include a Quarter Pounder without the bun and ketchup or a Grilled Chicken Caesar Salad with Newman's Own Balsamic Vinaigrette Dressing. "McDonald's is always looking for ways to provide customers with convenience, variety and value," says Ed Acre, McDonald's restaurant owner. "We created the McDonald's Real Life Choices program to make it easy for our customers to eat at McDonald's no matter what their lifestyle."
More information about McDonald's Real Life Choices can be found at www.mcdonaldsnymetro.com.