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Lay’s Has 3 New Flavors of Chips & They Come With an Inspiring Campaign

Potato chips are a mainstay of our lazy weekends, game nights, sandwich lunches and picnics so whenever Lay’s comes out with new flavors of our favorite snack, we get excited. This year, they’re launching three new flavors that are finger-lickin’ good (literally) — Lay’s Cheddar Jalapeño, Lay’s Poppables Sea Salt & Vinegar and Lay’s Kettle Cooked Flamin’ Hot. If the thought of settling in with a bowl of one of these new flavors makes you smile, then you might be the perfect candidate for the Smile With Lays campaign, which is looking for some lucky people to feature on their chip bags this fall.

First, the flavors. The Lay’s Cheddar Jalapeño feature the classic thin-cut fried potato chips that crunch then almost melt in your mouth as you chew, with a cheesy flavor and a kick of spice. We can imagine this flavor pairing nicely with a cooling tub of French onion dip.

Lay’s Poppables Sea Salt & Vinegar are puffed potato snacks that come in a woven circular shape that’s practically impossible to stop munching, with a tangy and salty flavor that will keep you reaching for more.

Then, there’s Lay’s Kettle Cooked Flamin’ Hot. These are like the fancy version of Flamin’ Hot Cheetos, featuring extra-crunchy kettle-cooked potato chips doused in fiery chili pepper flavor. Eat with caution – these pack serious heat (and just might stain your fingertips red).

These and other Lay’s chips will be getting a makeover this fall, when the company brings back its Smiles bags. These bags will feature smiles from actual Lay’s customers, and you or someone you love could be one of the folks chosen to have their grins go viral.

Nominate someone who makes you and your community smile (or get a friend to nominate you — wink wink, nudge nudge), at, and who knows — this fall your bag of potato chips could come with a familiar smile.

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