Growing up, there were two flavors of Cheerios to choose from: Plain and Honey Nut. As time went on, the brand began to flesh out its flavors with options like Frosted Cheerios and Multigrain Cheerios (arguably the best flavor and no I will not debate this), and even, um, Protein Cheerios (sure, why not) appearing on store shelves. But the newest variety honestly has us scratching our heads a bit. Introducing: Blueberry Cheerios.
Unlike other fruity cereals that include freeze-dried or dehydrated berry chunks (think Special K), Blueberry Cheerios are flavored through and through. The purple whole grain oat loops look a little psychedelic, but it’s the blueberry flavor that we’re skeptical of. Thankfully, the color and flavor are derived from real blueberry puree, but we’re curious to know if a bowl of this stuff is actually better than a bowl of plain old Cheerios with some fresh blueberries thrown in.
General Mills seems pretty convinced that its new flavor slaps; that’s why it’s been immediately added to the permanent collection of flavors. In the meantime, some of us have questions.
@JCfreak316 – random question. Do you think the new blueberry Cheerios are going to be good?
— Edgar (@eg9413) April 10, 2019
This isn’t the first time General Mills has experimented with blueberry. There was Blueberry French Toast Crunch, Blueberry Chex, and even a now-retired Very Berry Cheerios. What sets this recipe apart is the use of real blueberry puree to flavor and color each bite, and if you’ve ever had the taste-bud-shriveling misfortune of consuming artificial blueberry flavoring, you know that this change up is definitely a good thing.
But the only way to be sure if this new cereal is deserving of the hype? Try a bowl. You can pick up boxes of the new Blueberry Cheerios for $3.99, and the flavor is supposed to start rolling out to grocery stores nationwide this week. In the meantime, we’re going to stick with plain cereal and fresh berries.