If you’ve ever wanted to try Blue Apron without the commitment of signing up for a subscription, today's your lucky day.
Starting today, you can purchase a Blue Apron meal kit on Jet thanks to the two brands’ newly formed partnership. According to a press release, Jet is the first e-retailer to offer Blue Apron meal kits to consumers.
We’re so excited to welcome @blueapron to Jet! Making dinner at home just got easier with same or next day delivery on artisanal, chef-designed meal kits in most of NYC— and no subscription needed. Shop now: https://t.co/J1hMdUjgRD pic.twitter.com/BS1aRk15I1
— Jet (@Jet) October 29, 2018
Ready for the catch, though? Blue Apron meal kits are only available to households in Jersey City, Hoboken and across most of New York City. However, the upside is the meal kits can be scheduled on demand, meaning they can be delivered that same day or the next through Jet’s City Grocery, a newly launched offering that provides consumers with three-hour scheduled delivery windows for groceries, everyday essentials and other select merchandise.
“We are delighted to be the first e-retailer to offer the Blue Apron on-demand kits, kicking off in NYC,” said Jet President Simon Belsham in the press release. “Jet’s city-dweller consumer loves Blue Apron, and this product meets their criteria of saving time without compromising on quality. Adding the on-demand kits to our newly launched City Grocery experience provides another layer of convenient services and products that helps make people’s lives easier, and it’s a great example of how Jet will continue to differentiate itself.”
For those new to Blue Apron, the meal kits include chef-designed, easy-to-follow recipes printed on a recipe card and premeasured artisanal ingredients. What’s great about Blue Apron is the meal serves two and, more important, they can be prepared in 30 minutes or less.
The recipes, which are specifically designed to serve Jet customers based on extensive feedback from said customers, are created by a team of chefs led by John Adler, a veteran of Per Se and Blue Hill Stone Barns, in their test kitchen in Brooklyn.
The initial launch will offer four on-demand kits and will rotate every six weeks or so. The meals range from steaks to roasted veggies, and meal kits cost anywhere from $17 to $23. Here's what they have so far:
- Seared steaks and peperonata with fregola sarda pasta and Grana Padano cheese ($22.99)
- Dukkah-spiced beef and couscous with tahini-dressed broccoli ($20.99)
- Togarashi popcorn chicken with sweet chili slaw and jasmine rice ($18.99)
- Italian farro bowl with roasted vegetables and mozzarella ($16.99)
“This exciting launch is another step forward in our channel expansion strategy and reflects the strength of the capabilities we are developing to readily support a variety of opportunities to broaden our access to consumers,” said Blue Apron CEO Brad Dickerson in the press release.
Before you order, be aware: A $5.95 scheduling fee will be tacked onto your order and meal kits are subject to availability — so you'd better get to ordering, East Coast folks, if you want to try it.