For as long as anyone can remember, Ikea’s Swedish meatballs reigned supreme at the Scandinavian home-ware chain. But one new addition might just knock those meatballs off their throne.
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We believe that our new veggie hot dog is the tastiest IKEA news this season and we are thrilled to hear that many of you love it as much as we do. As an icing on the cake (or rather the onion on the hot dog) today it won an IKEA Democratic Design Award 🏆#veggiehotdog #ikeafood #democraticdesignawards
And here’s a fun factoid to share at your next dinner party: It took Ikea 37 years to add a vegetarian hot dog option.
It was back in February when Ikea first announced it was developing a veggie hot dog for its Ikea Bistro, explaining that they wanted to offer a more sustainable and healthier option for shoppers.
“Ikea Food wants to inspire people to a healthier and more sustainable lifestyle by offering delicious food that has a positive impact on people and the planet,” they wrote in a press release.
The inclusion of the veggie hot dog is part of Ikea’s goal to include more plant-based ingredients on its menu.
“There is no point in creating a more sustainable option for our customers if it is not tasty,” said Michael La Cour, managing director at Ikea Food Services AB, in a press release.
La Cour continued to say that 660 million people enjoy the food at Ikea, and Ikea sees that global reach as an opportunity and a responsibility to serve food that’s good for the people and the planet.
“With the new veggie hot dog we can inspire and enable customers looking for a quick tasty bite in the IKEA Bistro to choose a plant-based more sustainable option at an affordable price,” he said.
Over 1 million veggie dogs have been sold since they were introduced to European stores.
According to Ikea (via Forbes), the new veggie dog has about seven times fewer CO2 emissions/kilogram than its standard version. As for its ingredients, the veggie dog is made with kale, red lentils, carrots and ginger, and it’s topped with pickled red cabbage, crispy fried onions and brown mustard.
See y’all in the food line at Ikea.