Remember when IHOP changed their name, and the internet lost its collective mind? We do. I mean, it was a big deal, and while the chain later recanted the name change — saying it was all part of a marketing stunt — we still haven’t recovered. And it seems like we won’t have time to. That’s right. Another restaurant chain just announced a similar name change, but this one appears permanent. So take a breath, because this one’s a doozy.
Dunkin’ Donuts is dropping the word “donuts” from their cups, bags and storefronts.
From here on out, the chain will simply be known as Dunkin’.
Dunkin' Donuts is renaming itself Dunkin' to reflect its growing emphasis on coffee. https://t.co/vvi34i6dz5
— AP Business News (@APBusiness) September 25, 2018
Of course, the name change is just that: a name change. The infamous fast-food stop will still carry coffee and doughnuts. However, many are still shaken by the news. In fact, if the internet is a fair barometer of people’s reactions, most are going wild.
So, if Dunkin' Donuts drops the Donuts from its name, what is it that will be doing the dunkin'? https://t.co/24aJP7F4mH
— Lamar Henderson (@lamarhenderson) September 25, 2018
Dunkin' Donuts just officially changed it's name to Dunkin' and I don't know who I am anymore. Were all of those Sunday school Munchkins of my youth for nothing?
— Katie (@katieskop) September 25, 2018
And we get it. We understand. Most of us were introduced to Dunkin’ Donuts through their doughnuts. However, the company decided to switch its name — after 68 years, no less —to reflect the increasing emphasis they are placing on their coffee and other drinks.
That said, the name change hasn’t happened yet. The change will officially take place in January, after which time the new name and logo will start appearing on napkins, boxes, cups and U.S. stores.
The international name change will take more time.