Elaine Benes described it perfectly in an episode of Seinfeld: “It’s where the muffin breaks free from the pan and sort of does it’s own thing. That’s a million-dollar idea right there — just sell the tops!” And McDonald’s is doing just that.
We all know the muffin tops are the best part of the muffin, and McDonald’s is adding Muffin Toppers to its breakfast menu in hopes of getting people back to the fast food chain in the morning.
According to Ad Age, this was a strategic move, as overall sales have declined and shares are also down more than 10 percent for McDonald’s following their 2015 announcement that they would begin selling breakfast all day. So McDonald’s is also offering discounts and breakfast catering in addition to the new menu item.
“We took our eye off the ball on breakfast,” McDonald’s chief financial officer Kevin Ozan said in May at an investor conference. “With everything else going on, we just lost a little focus on that breakfast day part.”
The 160-calorie Muffin Toppers, which tested first in the Baltimore area, rolled out nationwide on Thursday — and the Seinfeld writer who came up with the idea, Spike Feresten, has spoken out about the new item. He jokingly told TMZ: “What I thought about was the money. The money I’m going to make from this multinational corporation. That’s what I thought about,” he said. “You’re going to have to pay me a billion dollars. But I’m going to use that money very wisely; I’m going to buy a bigger car collection than Jerry Seinfeld and make him feel bad.”
This isn’t the first breakfast menu change, though. McDonald’s also added two cold-brew coffee drinks earlier this month, receiving rave reviews.