Hi, hello and welcome back to the ‘90s and early aughts. We’ve seen many throwbacks making their return to fashion (we see you, visors and dad sneakers), TV (Queer Eye FTW!) and, yes, food. Thanks to Kraft Heinz Company, our fingers are about to get a fresh layer of orange cheese dust because a favorite guilty pleasure snack of the ‘90s is about to make a comeback: Planters Cheez Balls and Cheez Curls.
Starting July 1 for a limited time, Cheez Balls and Cheez Curls will be available on Planters’ website and at Walmart and Amazon for around $2 each. Don’t worry, though, they are planning to expand to other retailers in future months.
— Mr Peanut (@MrPeanut) June 26, 2018
“We heard many impassioned pleas for us to bring Cheez Balls and Cheez Curls back over the years and we wanted to give our fans a chance to reunite with their most-missed cheesy snack,” Planters head of brand building Melanie Huet said in a statement on Tuesday.
“We made sure our Cheez Balls and Cheez Curls still have the same delicious taste, airy texture and fluorescent color you know and love, so our fans can enjoy a nostalgic trip down memory lane with every canister.”
Fans of the Cheez Balls were so dedicated to bringing back the cheesy snack, they’ve submitted petitions and started online groups and forums since the snack was were discontinued 12 years ago. And their pleas did not go unheard: The company shipped the snacks to these fans first — and they flipped.
— Ashley (@AshLewis0765) June 20, 2018
— Lucie DeCristofaro (@idemtidem) June 19, 2018
And this is all great and dandy, but what we want to know is, when are they going to bring back P.B. Crisps? You know, those delicious, crunchy bite-size snacks that have sweet peanut butter crème on the inside and a crispy cookie shell on the outside? Let’s start a petition for that.
In the meantime, don’t mind us; we’ll just be watching this truly amazing Cheez Balls commercial from the ’80s a dozen more times.