If you found a product that helped you lose weight, increase your brain function and look younger, would you buy it? The answer is likely a resounding yes, regardless of the price. But what if this product was a bottle of water with a literal hot dog floating around in it and it was a whopping $37.99? Would you still buy it? In Vancouver at Car Free Day Festival, apparently plenty of people actually lined up to do just that.
The product is called — wait for it — Hot Dog Water, and it was marketed at the festival as keto compatible and not only capable of restoring “the body’s homeostasis after an electrolyte imbalance,” but also “able to achieve multiple outcomes with one drink by cutting the [body’s] need for caloric intake while increasing its metabolic demand to help you burn weight quickly and efficiently.” But wait; there’s more! Hot Dog Water also supposedly “helps you achieve max capacity for biological defenses so you can fight both infection and disease.”
https://twitter.com/moebius_strip/status/1008478468672184321“We’ve created a recipe, having a lot of people put a lot of effort into research and a lot of people with backgrounds in science really creating the best version of Hot Dog Water that we could,” Hot Dog Water CEO Douglas Bevans told Global News. “There’s a fair bit of it that is too science-y for me, but from what I understand from the specialists here working on it, it’s this idea of like-likes-like. So the protein of the Hot Dog Water helps your body uptake the water content, and the sodium and all the things you’d need post-workout.”
Hot Dog Water lip balm, breath spray and body fragrance were also for sale at the fest.
Sound totally ridiculous and too good to be true? That’s because it is. But that didn’t stop festivalgoers from forking over the cash to try this “miracle” water. Had they continued to read the marketing materials for the Hot Dog Water, they would have noticed the fine print, which stated: “Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.”
“They’ve been drinking it for hours,” Bevans said. “We have gone through about 60 litres [16 gallons] of real hot dog water.”
He continued to tell Global News that the stunt was a commentary on product marketing “and especially sort of health quackery product marketing.”
“From the responses, I think people will actually go away and reconsider some of these other $80 bottles of water that will come out that are ‘raw’ or ‘smart waters,’ or anything that doesn’t have any substantial scientific backing but just a lot of pretty impressive marketing,” he said.
To pull this off, Bevans spent $1,200 out of pocket on bottles, branding and other costs — on top of the $500 in grants he received. The festival was great about it, though, waiving his table fee.
But, hey, it paid off — because we’ve all learned a valuable lesson today: Be smarter than the hot dog water purchasers, and read before you buy. And if it sounds too good to be true? It likely is.