McDonald’s is going to let you have it your way now too — in the form of self-serve kiosks at 1,000 locations nationwide.
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You’ve probably seen self-serve kiosks before, say, when you are checking in at the airport or out in the self-serve line at the supermarket. Now, you can order your Big Mac via a kiosk too. Of course, it also lessens the need to have manpower, and we wonder if it will cost some people their jobs.
The kiosk and mobile ordering will be rolling out over the next few years, and is actually not new. Australia, the U.K. and Canada all have them already.
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“If you think about only two years ago, if you were a customer there were two ways you can get served at McDonald’s. You walked to the front counter and line up and take your drink and find a table or you go through the drive through,” McDonald’s CEO Steve Easterbrook told CNBC
. “We’re introducing many options. They can order through mobile, they can come curbside and we’ll run it out as well as the existing traditional ways. You can pay in different ways and customize your food in different ways. I think we’re trying to add more choice and variety,” he says.
Fans of self-service may love this idea, but that wasn’t McDonald’s only intention. Easterbrook said this is actually more of a business decision because when “people dwell more, they select more. There’s a little bit of an average check boost.”
It may be a business decision, but there’s no doubt customers will also benefit from not having to wait in long lines. I think we can all agree that waiting in a long line when you’re hangry is the worst.