Froot Loops Are Now a New Flavor & Shape

May 16, 2018 at 12:00 p.m. ET
Image: Kellogg's Froot Loops

Depending on who you ask, Froot Loops have either always had multiple flavors to match their multiple colors... or it's all the same flavor and just a trick of the tongue. Either way, they were always good for turning your milk into a fun rainbow, and now the cereal brand has announced a new wild berry flavor. Plus, they're changing up their traditional loop style to throw in some colorful purple star-shaped cereal.

The new cereal is the first new flavor for the brand in 10 years and has been described as tangy, sweet and fruity.

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"Our colorful loops are both beloved and iconic, and now fans will have a new way to do 'Whatever Froots their Loops' throughout the day," Teresa Lindsey-Houston, senior marketing director for Kellogg's Morning Foods, said in a statement. "New Kellogg's Wild Berry Froot Loops delivers a wild new fruity taste experience that bursts from the box, no matter when or where it's opened."

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Cereal isn't just for breakfast, of course, and we'd be lying if we said a bowl of Froot Loops didn't sound like an excellent post-dinner snack — especially if you're hungry for a little nostalgia.

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In case you're in the mood for a bowlful of cereal, don't worry — there are plenty of other ways to try the new treat. Kellogg's has recommended them as a topping for a royal wedding-themed dessert, for example.

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You can find the new wild berry-flavored Froot Loops at all major retailers and expect prices to be between $4.69 and $5.79 per box.

Blessed be the Froot Loops, friends.

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