In a move that shocked followers, Gordon Ramsay tweeted earlier this week that he was going to be “giving this vegan thing a try.” Yes, that Gordon Ramsay — the insult-heavy chef whose signature dish is a beef Wellington, aka a steak wrapped in ham and breading, and who once tweeted that he was allergic to vegans. Oh, and let’s not forget when he tweeted that PETA stood for “People Eating Tasty Animals” or that time he tried to convince a vegetarian zookeeper to eat a steak. Suffice it to say, the entire world knows this man loves meat.
But now that same meat-loving chef seems to be suggesting he’s going vegan. He even anticipated your skepticism, saying, “Yes guys you heard that right. Gx” and tweeted a photo of an apparently vegan pizza.
— Gordon Ramsay (@GordonRamsay) April 16, 2018
Admittedly, Ramsay has expressed his shock at animal treatment in the past. Would he be the first well-known name to try veganism? No. Beyoncé and Jay-Z dabble, Miley Cyrus and Liam Hemsworth made the change, and Ariana Grande has been a vegan for a few years too.
But that’s not the end of the story for Ramsay. It turns out the vegan comment probably wasn’t about his lifestyle and was instead about adding a vegan pizza option to the menu at his new restaurant, Street Pizza.
We couldn’t be more excited that @GRStreetPizza has launched. Join us for bottomless pizza, cocktails, craft beers and an epic line-up of all female DJs throughout the week. It’s pizza without rules, and it’ll be right #UpYourStreet. pic.twitter.com/mPtLpYmw96
— Gordon Ramsay Group (@GordonRamsayGRP) April 18, 2018
Sheesh, Gordon. On the one hand, the fake-out tweet generated a lot of buzz, so good marketing play. On the other hand, are the vegans going to take being used for a marketing tool lightly? Probably not.
But hey, at least vegans aren’t the only ones Ramsay is trolling. He also tweeted this burn of his daughter, Matilda:
— Gordon Ramsay (@GordonRamsay) April 19, 2018
Oof. Better luck next time, Matilda.