No, this isn't one of those typical social media campaigns where you merely tweet something witty at the brand in hopes of getting mad retweets and, *fingers crossed*, mentioned in a Twitter moment. The big payout? You could win a ring that looks like a burger — worth $12,500.
The ring is "designed to show just how big your Big Mac love is," the narrator states in the promo video.
Clearly they had a budget because they were also able to get HIMYM's Robin Sparkles to leave breathy comments throughout.
(Not really, but it sure sounds like her, right?)
The 18-carat-gold ring is comprised of "seven tiers of bling" and designed to look like a Big Mac with layers upon layers of diamonds and sapphires.
The ring has the perfect jewelry designer behind it too: Nadine Ghosn. Just read this part of her bio: "I never really fit into one given mold, and still don't. By always being an odd ball out, I was able to internalize a mindset that is core to [Nadine Ghosn Fine Jewelry]: don't think outside the box. Think like there is no box."
Unless that box is a Big Mac box, of course.
She even has a hamburger ring advertised on her website valued at $8,800. It's an 18-karat rose gold, white gold and yellow gold ring with ruby, tsavorite, sapphire and champagne diamond details. Ghosn knows a thing or two about variety too because you can even get a veggie burger ring from her site.
To enter, McDonald's wants you to write your best "vows of love" to your favorite Big Macs on Twitter. Tweet them at @McDonald's with #BlingMacContest through Feb. 14. If you're the most creative and you make them laugh the hardest, you'll take the blingy ring home.