The Most Popular Thanksgiving Beverage Is Not What You’d Expect

Nov 16, 2017 at 12:52 p.m. ET
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As we prep for Thanksgiving, we’re probably loading up on spiced cider and warming rum cocktails — but it turns out that for many, the preferred drink is actually a classic.

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According to a study via Drizly, an alcohol e-commerce platform, wine is the most popular Thanksgiving beverage. In fact, 63 percent of those surveyed opted for red or white, while 19 percent choose beer and 10 percent spirits (such as vodka, whiskey, tequila, etc.).

As for what wine everyone is drinking, surprisingly red wins, even though we’re eating poultry, which is traditionally paired with white varietals. Nearly 50 percent of those surveyed serve red wine with dinner compared to 10 percent serving white. But craft beer still has its place at the dinner table. Over 60 percent of respondents will be enjoying craft beer at some point during Turkey Day.

And whatever we are drinking, we are drinking it all day long. It seems 25 percent of those surveyed start drinking early in the day, perhaps while they are prepping that big turkey dinner, and another 47 percent start to drink as soon as everything is in the oven. Only 23 percent of us are waiting to start drinking until the afternoon when guests start to arrive.

Then again, for many of us, those guests are why we are drinking.

The holiday season is a pretty expensive time of year, from food to entertaining and decorating, not to mention gifts — but that’s not getting in the way of buying our booze. Fifty-six percent of respondents spend $50 or more on alcohol for Thanksgiving.

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Cheers to that. We prefer our family dinners as liquored-up as possible.

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