Starbucks Is Opening Its First Bakery & Plans to Open More

Nov 7, 2017 at 6:10 p.m. ET
Image: Starbucks

If you're like me and your daily routine almost always involves swinging through Starbucks for a delectable morning treat, then you may want to sit down for this news. Starbucks is opening an Italian bakery at its Starbucks Reserve Roastery location in Seattle — an entire bakery filled with Starbucks' delicious pastries.

But hold on; it gets even better. Multiple locations are also set to pop up in Shanghai, Milan, New York, Tokyo and Chicago within the next few years.

This bakery, called Princi, will bring to baked goods what Starbucks has brought to coffee, with Italian-style sandwiches, fresh breads and other baked goods.

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The newest Princi location will have a menu of 100 items — from flaky cornetti to focaccia sandwiches filled with salame Milano and mozzarella di bufala or crostata fragole — and will feature ingredients imported from Italy.

“Today, I am realizing a dream that I have had since I was a young man, and I am grateful to Howard for his vision to bring Princi to the world,” said Rocco Princi, founder of Princi, in a statement to media. “Having worked side by side with the team that Starbucks has assembled, I have seen firsthand their talent as well as the attention they have given to ensuring that the fresh, authentic, handcrafted ingredients that define the Princi experience are being honored. I am excited and humbled that the people of Seattle will now be able to experience our food.” 

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In case you were wondering, yes, the Princi bakery also serves your favorite Starbucks drinks as well. So what are you still doing here? Go book your flight to Seattle ASAP.