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Starbucks’ Online Store Is Closing for Good, but This Is Actually Good News

If you prefer to stock your kitchen cabinets with Starbucks mugs and water bottles (like me), boy, do we have news for you. But let’s get the bad news out of the way first — Starbucks has decided to permanently close its online store.

More: All 13 of the new Starbucks holiday red cup designs

However, the Starbucks store is going out with a bang (or a sale, rather), with major discounts storewide before they leave us forever. That means holiday gifts like the Starbucks cups ornaments are on sale for $7, originally $17. Items like coffee pods, French presses and designer mugs are all also super-cheap.

Don’t believe me? Just look at this mug that just happens to be adorned with Swarovski crystals.

Image: Starbucks

Originally priced at $74.95, the mug is now $18.74! Insane, right?

The closing (and huge sale) are tied to a decision by Starbucks to invest more in the in-person experience, which means not investing in the digital one. Starbucks spokesperson Maggie Jantzen told Business Insider, “We’re continuing to invest in amplifying Starbucks as a must-visit destination…Continued integration of these digital and mobile customer connections into our store experience is among the highest priorities for us, and to enhance that focus we’ve looked for ways to simplify our current efforts.”

More: 10 Low-Calorie Starbucks Drinks Perfect for Summer Sipping

While we’re sad to say goodbye, if we do have to part ways, we’re all about a great sale as a send-off. The Starbucks online store will close for good on Oct. 1.

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