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Whole Foods Is Going to Offer Serious Discounts for Prime Members

When Amazon bought Whole Foods, we expected some changes would follow, but it looks like the new Whole Foods will equal big savings — for (most of) us!

More: Trader Joe’s latest move will make you say “Whole what?”

Amazon has announced that starting Monday, those who are subscribed to Amazon Prime will score big discounts when shopping at Whole Foods. Even better, we may not have to venture to a store at all. The chain’s private-label brands, like 365 Everyday Value, will now be available for purchase online at Amazon.

“Starting Monday, Whole Foods Market will offer lower prices on a selection of best-selling staples across its stores, with much more to come. Customers will enjoy lower prices on products like Whole Trade bananas, organic avocados, organic large brown eggs, organic responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85% lean ground beef, creamy and crunchy almond butter, organic Gala and Fuji apples, organic rotisserie chicken, 365 Everyday Value organic butter, and much more,” said the company in a release to media.

More: The truth about what’s really going in those new Whole Foods 365 stores

Have I mentioned I love this Amazon-Whole Foods thing? Especially when it benefits me.

“We’re determined to make healthy and organic food affordable for everyone,” Jeff Wilke, the executive who runs Amazon’s consumer businesses, said on Thursday in an announcement about the changes. “Everybody should be able to eat Whole Foods Market quality.” 

Amazon has not officially revealed how much they would cut prices at the Whole Foods stores, but they promised there would be further cuts in the future. “I believe what we will see is Amazon and Whole Foods becoming aggressive on price,” said Brittain Ladd, a strategy consultant who previously worked for Amazon on its grocery business, told The New York Times. “I won’t be surprised if some prices are lowered 15 percent to as high as 25 percent in some categories.”

So, uh, if for some crazy reason you aren’t a Prime member yet, you may wanna get on that.

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