The first time I went to Aldi, I was in heaven. I felt like I was in a posh European Trader Joe’s and walked out with bulk quantities of Aldi’s store-brand chocolate, wine and fair-trade coffee, all for much less than I can find at my local grocery store.
Unfortunately, my closest Aldi is about 20 miles away, so unless I’m already in the area, it’s not my usual store. That’s why I’m ecstatic to hear that Aldi is partnering with Instacart to offer delivery in three cities, including Los Angeles, Atlanta and Dallas. If it goes well, they may expand the service.
This is great news, not just because I love having high-quality, low-cost foods delivered to my home like the queen that I am. I’m happy that it’s going to offer Amazon more competition now that Amazon Fresh has taken off and they’ve acquired Whole Foods. Competition is always good for the consumer, so the fact that Instacart is there to offer an alternative to Amazon can only benefit us eager shoppers who, dear God, don’t want to have to go to the store before work just to pick up a carton of soy milk and some cat food.
There are currently 1,700 Aldi stores in the U.S., and they plan to open 2,500 more in the next five years, which would make them the third-largest grocery store in the country. So even if you don’t live in LA, Dallas or Atlanta, chances are you’ll soon be within reasonable driving distance of an Aldi, and there’s also a good chance that they’ll expand their Instacart delivery to other locations if it’s successful in their test market.
And if it makes you feel more hopeful, I can guarantee I’ll be doing my part to make sure Aldi delivery is a success.