New Cinnamon Toast Crunch Bites Look Too Good to Be True

Jul 14, 2017 at 2:28 p.m. ET
Image: General Mills

Are we living in the golden age of frozen, microwavable snack cakes? First there was Walmart's frozen Deep Fried Twinkies. Now, the breakfast market is getting in on the game, with General Mills' new Cinnamon Toast Crunch Bites. Some might call them glorified doughnut holes, but these li'l suckers have way more going for them than you see at first glance.

The Bites are filled with a sweet, creamy cinnamon filling that gets warm and delicious after just 30 seconds in the microwave. Tucked inside of the cinnamon-sugar pastry exterior, it makes for a treat that's probably better served for dessert than breakfast (but honestly, we're not here to judge).

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It sounds like a pretty tasty snack, one that brings to mind Taco Bell's Cap'n Crunch Delights -—a Cap'n Crunch Berry dough filled with warm milk icing. Now, I'm not saying that General Mills ripped them off... but I'll let you come to the logical conclusion yourself.

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Cinnamon Toast Crunch Bites are available in stores now, though there's no word on whether this is a limited-time deal or if we can expect a lifetime of warm and gooey snack-cake indulgence.

So, as any good doomsday prepper would do, it's time to stock up on these babies just in case. Hey, the apocalypse won't seem that bad if you still have junk food in your generator-powered freezer to heat up in the solar oven after a particularly exhausting day of foraging for supplies at the abandoned shopping mall, amirite?