Usually you can count on alcohol to help take the edge off after a slew of anxiety-inducing political headlines — but what happens when the booze itself becomes political?
Smirnoff Vodka, which has Russian roots, is playing on its heritage in its latest ad campaign by teasing the controversy over the Trump campaign’s ties to Russia. The ad reads: “Made in America. But we’d be happy to talk about our ties to Russia under oath.”
Smirnoff's new ad campaign pic.twitter.com/IPEwbLJFlq
— Robbie Gramer (@RobbieGramer) June 11, 2017
Diageo — a British spirits giant that owns tons of other spirits brands — owns Smirnoff, which can be traced back to 19th-century vodka. Smirnoff even takes credit for inventing the Moscow mule in 1941.
“Smirnoff has been made in America for more than eight decades,” a spokesperson for Diageo said in a statement. “The recent interest in American-made products created the perfect opportunity to reinforce that fact and the brand’s roots in Russia — with a wink and nod to current affairs.”
As President Trump famously doesn’t drink, he probably doesn’t have a strong opinion about Smirnoff versus other vodkas (except for Trump Vodka, of course). That said, we look forward to seeing if Smirnoff’s campaign earns a mention from Trump on Twitter. Stay tuned!