General Mills has fallen into an all-too-common trap: It listened to its customers, and now it’s paying big time for trying to accommodate them. They removed all artificial colors and flavors from Trix cereal at the beginning of this year, trying to respond to customer demand for healthier, more natural products.
As one might expect, the colors of the new cereal are a bit duller now that they don’t contain the fluorescent brightness of red 40 and yellow 5 — plus, the fun fruit shapes have become boring spheres — and people are flipping out.
They completely ruined trix. This shit looks like fucking dog food now pic.twitter.com/65fuwllgwO
— 🕸 (@PDOTBTZ) May 23, 2017
there's literally no point in trix cereal anymore first they're not shaped anymore now the color has been drained, trix is cancelled
— ❄️💘⛄️ (@linkllen) May 24, 2017
Say hello to new Trix Cereal.
Those damned health mongers are sucking every ounce of joy out of my life.
In a… https://t.co/X6MsQQAQi6
— Foddr (@Plate_Fodder) May 26, 2017
Then there’s my favorite conspiracy theory.
Maybe we only saw the colors because trix are for kids 🤔 https://t.co/D8AUD9EiJ7
— c (@caaaallaaaa) May 26, 2017
One person pointed out that looks can be deceiving.
I thought the Trix cereal would taste nasty cause how it look now but they really good
— OCT3rd 🍾 (@riss1k) May 26, 2017
One person showcased how Trix has changed over the past few years.
Trix Cereal Then vs Now (3 versions) pic.twitter.com/mnWTcNBDu1
— ғʟᴇᴇᴄᴇ ɴᴀᴠɪᴅᴀᴅ ❄️ (@TrippyTrxv) May 25, 2017
And a lot of people just felt bad for the Trix rabbit.
— Albert Gourrier – 4W (@CatchThePinfall) May 26, 2017
My counterpoint to all the hate is that while I do miss the whimsically fruit-shaped Trix of my youth, the new Trix cereal actually looks like food. That’s a novel concept considering how often our cheesy foods are as orange as a traffic cone and our fruity foods are brighter than the rainbow, but the fact is that this is what real food looks like. It may not be as fun to stare at, but it still tastes the same, so shouldn’t that be good enough?
Then again, would it really hurt General Mills to bring back the fruit shapes? Because I would totally be here for that.
More: French Toast Crunch is back! The 10 best Twitter reactions to its return