The New Trix Cereal Looks Different & People Are Not Pleased

May 26, 2017 at 12:23 p.m. ET
Image: General Mills

General Mills has fallen into an all-too-common trap: It listened to its customers, and now it's paying big time for trying to accommodate them. They removed all artificial colors and flavors from Trix cereal at the beginning of this year, trying to respond to customer demand for healthier, more natural products.

As one might expect, the colors of the new cereal are a bit duller now that they don't contain the fluorescent brightness of red 40 and yellow 5 — plus, the fun fruit shapes have become boring spheres — and people are flipping out.

More: General Mills nixes artificial colors, and cereal will never look the same

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Then there's my favorite conspiracy theory.

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One person pointed out that looks can be deceiving.

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More: New "Cheerios Protein" cereal in trouble for its health claims

One person showcased how Trix has changed over the past few years.

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And a lot of people just felt bad for the Trix rabbit.

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My counterpoint to all the hate is that while I do miss the whimsically fruit-shaped Trix of my youth, the new Trix cereal actually looks like food. That's a novel concept considering how often our cheesy foods are as orange as a traffic cone and our fruity foods are brighter than the rainbow, but the fact is that this is what real food looks like. It may not be as fun to stare at, but it still tastes the same, so shouldn't that be good enough?

Then again, would it really hurt General Mills to bring back the fruit shapes? Because I would totally be here for that.

More: French Toast Crunch is back! The 10 best Twitter reactions to its return

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