I’m usually pretty excited by fast foods’ bizarre mashups, but Burger King’s latest, I’m not quite sold on.
It’s the Whopperito, a burrito-burger fusion that, after being tested in select markets in June, is going to be released nationally on Aug. 15.
According to Burger King, the Whopperito is a combo of Tex-Mex and American cuisine, basically ground beef, lettuce, tomatoes, pickles and queso sauce. But instead of feeling excited to try it, I’m kind of unimpressed. Like, sure, I bet it fulfills all of our cheesy-fatty-salty-beefy fast-food needs, but is it really worth throwing your panties on stage for? It basically just sounds like a chopped up Whopper in a wrap with queso sauce.
This from a company that has released Fiery Chicken Fries, Chicken Rings and Mac n’ Cheetos. This, from a company that has to compete with Taco Bell’s Cheetos Burrito and Beefy Fritos Burrito. I just feel like a simple repackaging of the Whopper isn’t quite enough to intrigue me. I want innovation, aka lots of cheesy junk food, wrapped up in that tortilla along with my Burger King beefy crumbles. As a judge on Chopped would say, they just didn’t transform the ingredients. And let’s not even talk about the presentation…
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Then again, they’ve thoroughly tested the Whopperito in several markets and it passed muster, so it must have something going for it. And TBH, if I had to choose between a regular Whopper and a Whopperito, I’d choose the Whopperito any day.
So, when it comes down to it, I’ll probably let my self-loathing and curiosity get the better of me and try one of these bad boys come Aug. 15. But don’t judge me if you see me shoving some crushed-up Doritos Locos taco shells into the tortilla before I take my first bite.