Your favorite Ben & Jerry’s ice cream flavor is taking on the form of beer. Are we dreaming? This is a dream, right?
No, it’s no dream. This is really happening. New Belgium Brewing Company is teaming up with Ben & Jerry’s to create Chocolate Chip Cookie Dough Ale. Bottles hit shelves this fall, and $50,000 of the proceeds will go to Protect Our Winters, a nonprofit dedicated to raising awareness on climate change.
This is actually the second time Ben & Jerry’s has collaborated with New Belgium — which is how I know this isn’t a dream I’m having right now. (Although, you still never know.) Last year the company created the Salted Caramel Brownie.
Anyway, if you’re the obsessive type (or just super forgetful), you can sign up for alerts so you can be the first one at your local grocery store buying up all the beer — and leaving quickly enough so that no one notices what you just did and word gets out. Does chocolate chip cookie dough ice cream-flavored beer even make sense? Who cares? I think we need to find out anyway.