Burger King's Chicken Fries Rings are the work of a mad genius

Apr 26, 2016 at 5:56 p.m. ET
Image: Burger King

Our love for fried chicken is infinite, so Burger King's new circular Chicken Fries Rings are symbolically on point. There is no beginning, there is no end... just a ring of tasty, fried, white meat chicken. And a whole lot of surface area to help continue our addiction to basically any dip that goes with fried chicken.

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Chicken Fries have been wildly popular at the chain and were added to the permanent menu last March. BK's also introduced a couple of spicy versions, including Fiery Chicken Fries and Buffalo Chicken Fries.

But making the Chicken Fries into rings is a totally ingenious move. Other chains have chicken fingers that are close in shape to the original Chicken Fries, but chicken rings? I've literally never seen that at another restaurant. And my mouth is watering.

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The smartest part of the strategy is that Burger King is taking a food and flavor profile it already knows people love, then reshaping it. There's a fun novelty to the new item, but people won't be hesitant about trying it, because they already know exactly what it tastes like. The fun is in the shape and the dipping factor — these babies look like they can handle a lot more ranch than their gangly predecessors can.

The Chicken Fries Rings will be available throughout North America beginning Monday, May 2. A six-piece order will go for $2.89 — not a bad deal for some whimsical fried chicken.

Before you go, check out our slideshow below.

Food Porn Friday: 20 times french fries literally gave us life
Image: staarlife/Instagram

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