Bubblegum-flavored strawberries are an abomination in my sight

Apr 6, 2016 at 2:43 p.m. ET

Is it just me, or are farmers and food scientists taking things a little too far these days?

On the heels of last year's grapes that tasted like cotton candy come bubblegum-flavored strawberries (the Bubbleberry), a real fruit being grown in Australia.


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Now, maybe I'm just finally getting old enough to do the whole "get off my lawn" shtick, but remember when candy was made to taste like fruit instead of vice versa?

Of course, it's great that farmers and food scientists are trying to find more ways to encourage people to eat healthy foods. But I just think it's weird that instead of focusing on growing practices that result in higher-quality produce all around, so much time is being spent on these flavor gimmicks.

Would we need bubblegum-flavored strawberries if stores focused on carrying strawberries only when they're in season rather than shipping them in — barely ripe — from the other side of the world? Then we'd all be eating the most flavorful strawberries possible, and they wouldn't need any embellishment. It would be for only part of the year, sure, but I think the payoff would be worth it.

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Then again, there are some fruit mashups I can get behind. The same company behind the Bubbleberry is hawking the Strasberry, a strawberry-raspberry combo that sounds pretty tasty. And its Pineberries — strawberries that taste like pineapple — look pretty cool too (and at least they're keeping things fruity).


So maybe I am just being a curmudgeon. But some things are sacred, and I think letting fruit taste like fruit is one of them.

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