Weetabix issue UK-wide recall of Oatibix Flakes

Mar 1, 2016 at 9:50 a.m. ET

Breakfast giant Weetabix has announced a recall of one of its most popular breakfast cereals, Oatibix Flakes, after pieces of blue soft rubber were discovered.

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The brand is removing all 550 gram Oatibix Flakes packs with best before dates of Jan. 18 to Jan. 21, 2017, the Food Standards Agency reports.

The potential contamination with small rubber pieces poses a possible health hazard and the FSA has urged customers who have bought the product with the aforementioned best before dates to return it and seek a refund.

The FSA also offered advice to consumers who may have bought the product, writing: "If you have bought any of the above product, do not eat them. Instead, send a photograph of the product Best Before dates to consumerservice@weetabix.com."

Alternatively you can send the strip from the top of the packet to: Freepost RTJX-CZGH-ZLYK Oatibix Consumer Services PO Box 5 Burton Latimer, Kettering, Northants NN15 5JR.

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It is believed that no other Oatibix batches nor any of the brand's six cereal varieties have been affected.

Weetabix released a statement about the possible risk the contamination poses to consumers, saying: "We have taken the decision to recall a small number of 550g packs of Oatibix Flakes.

"We are advising consumers who have already bought a pack from these batch numbers to dispose of the product and contact us for a refund.

"The product may contain small pieces of blue soft rubber. No other Oatibix batch or product is affected."

They added, "Fulfilling the expectations of our consumers is of paramount importance to us here at Weetabix, and we take all issues regarding the quality of our food extremely seriously."

The recall comes just weeks after Mars was forced to recall products with a similar issue, after fears that products produced in the Netherlands may contain pieces of plastic.

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