Rainbow bagels only look like they're made with pixie dust and wishes

Feb 3, 2016 at 4:45 p.m. ET
Image: Tiffany Hagler-Geard/SheKnows

You've probably spotted them on Instagram: bright, rainbow-colored bagels from The Bagel Store in Brooklyn. The boiled and baked confections are made up of mad swirls of every neon shade imaginable, sometimes topped with sprinkle-flecked cream cheese topping.

They look magically unreal, like a collaboration between Willy Wonka and a unicorn. But they only look like magic. A new video reveals what goes into these captivating treats, and it's mesmerizing. We could watch owner Scot Rosillo knead this psychedelic bagel dough all day.

Since I live in Brooklyn, everyone and their sister has been sending me this video via Facebook, and they all have the same questions. Are those things really that bright in real life? And what do they taste like?

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Readers, we have answers.

First of all, yes, those colors really are that bright in real life. In fact, the bakery has created two special bagels in honor of the Broncos and the Panthers in their respective colors for the Super Bowl.

Sadly, I haven't tried the bagels myself. Yet. However, SheKnows' photo editor Tiffany Hagler-Geard lives near the bakery and has tried them. She says they're "definitely not for someone who doesn't have a sweet tooth."

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They have the usual bagel texture, but with the eggy sweetness of brioche. Hagler-Geard describes the taste as similar to Fruity Pebbles cereal, but not quite so sweet... that is, until you add the topping.

The Bagel Store tops its rainbow bagels with a Funfetti cream cheese made with real cake mix. It's not tart and savory like cream cheese. "It tastes like cereal milk," Hagler-Geard says. But that's not all. You can add a layer of real cotton candy to your rainbow bagel treat. "That takes it to a whole new level," she says.

Yes, the colors in those bagels really are that bright.

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