National restaurant chain Gourmet Burger Kitchen has earned criticism over one of its burgers — but not everyone feels the backlash is deserved.
According to The Tab, the burger in question is the “Old Colonial,” which consists of a 30-day, dry-aged steak burger, Red Leicester cheese, crispy bacon, pickles, Bangkok slaw and beef ketchup, and can be yours for £11.45. Everyone seems happy with the ingredients — it’s the company’s choice of name that’s brought criticism.
A woman named Ella Baggaley Smith took a photo of the company’s advertisement outside its Brunswick Centre branch and uploaded it to a closed Facebook group called Race Matters (a copy of which can be found on The Tab), in which she referred to the burger as “casual commodification of colonialism.”
“Given that the repercussions of Britain’s colonial legacy are felt across the world to this day, it seems entirely inappropriate that GBK should make it a theme for one of its burgers,” she wrote.
“They are representing centuries of racism and violence as if it were just a handy theme for their restaurant, whitewashing over heinous crimes. I think at best, GBK are being culturally unaware about the offence this advert could cause. Otherwise, they are celebrating and, worse, capitalising on a period whose overwhelmingly negative history goes far beyond a crappy burger.”
However, not everyone shares these views, as evident by the reaction to the article.
The Tab reports that the company has not responded to comment — although that may be because they were currently facing backlash over a burger advertisement, which reportedly left vegetarians feeling alienated.