A rare box of all-marshmallow Lucky Charms cereal could be yours

Oct 15, 2015 at 1:34 p.m. ET

When I was a kid, Lucky Charms was one of my favorite cereals.

My sister and I would painstakingly eat all the wheat cereal bits while leaving the marshmallows behind. By the end of breakfast, we were left with a colorful bowl of soft, milky marshmallows only, which was good for one or two sugary spoonfuls.

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Lucky Charms knows that the marshmallows are the best part of its cereal, so it's releasing 10 marshmallows-only boxes of its cereal into the world.

Lucky Charms marshmallows only
Image: General Mills

If you want to try to win this breakfast jackpot, all you have to do is snap a selfie while holding an "imaginary" box of Lucky Charms, then post it to social media (Facebook, Twitter or Instagram) using the hashtag #Lucky10Sweepstakes between Oct. 14 and 18. After that, the only thing standing between you and a box of marshmallows-only Lucky Charms is, appropriately, luck. And maybe that leprechaun mascot.

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Still confused? Well, this weird video featuring Biz Markie might help clear things up. It may also leave you feeling more existentially confused than ever, but oh well.


But remember, even if you don't win, with a little hard work and attention to detail, you can basically make your own marshmallows-only Lucky Charms anytime you want. Isn't being an adult great?

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