We love Waitrose but we love these tweets making fun of it even more

Sep 22, 2015 at 3:45 p.m. ET

Have you ever left a Waitrose store scratching your head because you have no clue what "majestic" basil is? Or how about some "essential" halloumi because, really, what is life without fried cheese?

More: The humble cheese toastie gets a gourmet makeover

Consumers love the upmarket food chain but they might love mocking its branding even more. With the hashtag #OnlyInWaitrose (and variations of it) gaining traction on Twitter consumers are sharing their most memorable (and ridiculous) moments.

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We're not sure when basil became majestic but we like it.

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It's not enough purchasing regular free-range eggs, you need the ones with the really inquisitive hens — because they presumably taste better.

So, "British Blacktail hens who display their inquisitive nature whilst freely foraging in open pastures," anyone?

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If you're looking for a unique smell you don't get much more unique than sea moss.

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More: On-demand food delivery service in London only takes 25 minutes

Waitrose may need to learn the meaning of the word "essential" — although we tend to agree that crème brûlée should be consumed more often.

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Poshcorn, anyone?

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We're not sure how normal people get through the day without a glass of champagne?!

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More: 10 Everyday foods made with unusual ingredients

I'm not the best at maths but does this make sense to anyone else?

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Oh Waitrose you have outdone yourself.

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Have you ever had one of these Waitrose moments? Let us know in the comments section below.

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