We love Waitrose but we love these tweets making fun of it even more
Have you ever left a Waitrose store scratching your head because you have no clue what "majestic" basil is? Or how about some "essential" halloumi because, really, what is life without fried cheese?
Consumers love the upmarket food chain but they might love mocking its branding even more. With the hashtag #OnlyInWaitrose (and variations of it) gaining traction on Twitter consumers are sharing their most memorable (and ridiculous) moments.
We're not sure when basil became majestic but we like it.
It's not enough purchasing regular free-range eggs, you need the ones with the really inquisitive hens — because they presumably taste better.
So, "British Blacktail hens who display their inquisitive nature whilst freely foraging in open pastures," anyone?
If you're looking for a unique smell you don't get much more unique than sea moss.
Waitrose may need to learn the meaning of the word "essential" — although we tend to agree that crème brûlée should be consumed more often.
We're not sure how normal people get through the day without a glass of champagne?!
I'm not the best at maths but does this make sense to anyone else?
Oh Waitrose you have outdone yourself.