Kraft Mac & Cheese to lose its iconic bright orange color (VIDEO)

Apr 21, 2015 at 12:37 p.m. ET
Image: Foodcollection/Getty Images

Do not adjust your television sets. Your Kraft Mac & Cheese might not be quite as bright come January 2016, as the company removes artificial preservatives and synthetic colors from its products.

Yellow 5 and yellow 6 are the culprits that produce the neon yellow-orange color we've all come to associate with the iconic boxed mac and cheese. But as consumers demand more natural and food dye-free foods, Kraft has decided to make changes to its product.

You can already buy Kraft Mac & Cheese Boxed Shapes, which is the first of its products to have no artificial flavors, preservatives or synthetic colors. But starting in January, the original macaroni will be colored with natural ingredients like paprika, annatto and turmeric.

Now, I'm all for this change, but I have to wonder if, with the addition of spices to the mix, it will still taste like the mac and cheese from my childhood. Fortunately, the Associated Press reports that the company has said, "We weren't ready to change the product until we were confident that Kraft Macaroni & Cheese tastes like Kraft Macaroni & Cheese." Phew!

Though Kraft has 79 percent of the packaged mac and cheese market share, it no doubt wants to keep up with the likes of Annie's Homegrown and Amy's Kitchen, who both already produce all-natural, organic, artificial preservative- and synthetic color-free products.

Here's hoping that as large companies like Kraft make this move, more food brands will follow.

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