Veg-friendly inspiration for kids

Perhaps calling your usual recipes funky attention-catching names would get your kids more enthused about vegging up. Pinnacle Foods’ Birds Eye brand has teamed up with Nickelodeon’s hit live-action series iCarly to not just inspire kids to eat their veggies but to also inspire them to come up with their own vegetable recipes.
Perhaps calling your usual recipes funky attention-catching names would get your kids more enthused about vegging up. Pinnacle Foods’ Birds Eye brand has teamed up with Nickelodeon’s hit live-action series iCarly to not just inspire kids to eat their veggies but to also inspire them to come up with their own vegetable recipes.

Virtual kitchen and thousands of veg recipes

Yakimaniac Veggie Martians. Taste Tester Corn Jalapeno Dip. These are just two of the sixteen thousand wacky, out of this world recipe ideas in the virtual kitchen of the iCarly iCook with Birds Eye initiative.

The initiative asked kids to share ideas and recipes for a fun and silly veggie dish and the response was a resounding success. Now, to honor kids’ creativity, one of the top recipe ideas, Yakimaniac Veggie Martians, will be featured on an upcoming episode of Nickelodeon’s iCarly in November.

Jennette McCurdy, star of Nickelodeon’s iCarly and Birds Eye’s veggie-loving ambassador led the initiative. “The awesome thing about the Birds Eye campaign is that it‘s all about kids talking to kids to get each other excited about veggies,” said McCurdy. “Veggies have always been cool, but now there’s proof!”

Kids like veggie variety

Even if your kids seem to only want to eat French fries as their veggie du jour, the number one finding in reviewing the kid-crafted veg recipes was that kids were surprisingly veggie-creative when mixing and matching different vegetables and ingredients. The majority of entries included a medley of colorful vegetable blends. A second finding showed more than half of submissions included bite-sized ingredients that are easy to eat with little hands.

In the Birds Eye Test Kitchen, executive chef Michael Christiansen has created a special collection of kid-friendly recipes.  From martians to cupcakes, vegetables are the star of these recipes inspired by Birds Eye’s virtual kitchen.

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  • Yakimaniac Veggie Martians – Martian-ize dinnertime by letting kids add personality to these delights with edible glitter, pretzel antennas, and veggie faces.
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  • Veggie Cupcakes – Let them eat cake (as long as it’s loaded with veggies). Parents can feel great about this savory, veggie-licious spin on a classic, favorite treat: the cupcake.
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  • iTasty Corn Pizza with Pumpkin – Not your standard slice of pie, this pizza packs a punch of pumpkin and veggie-rich layers in every bite.
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  • Taste Tester Corn Jalapeno Dip – This zesty dip deserves a fiesta. With individual tortilla bowls, kids will love this vibrant blend of colorful vegetables.
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  • Veggie Smoothie – Scrumptious. Sippable. Simple. This brilliant orange smoothie will leave the kids begging for more veggies… to sip.

All of these recipes feature Birds Eye Steamfresh products, which are perfect for kids because no knives or hot stoves are required. Kids can help their mom simply by pressing the buttons on the microwave.

Birds Eye is looking to these kid-inspired creations for future product innovations.  This initiative is part of a three -year commitment with the Partnership for a Healthier America (PHA), for which First Lady Michelle Obama has lauded Birds Eye’s innovative approach to inspiring kids and helping support moms.

Visit www.birdseye.com/kids for more kid-friendly recipes, serving ideas, tips and tools.

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