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Save at the supermarket

Though you may be committed to eating a plant-based diet, you can’t grow everything in your backyard and will have to venture to the supermarket for your groceries. And that means you’ll be faced with all the grocer tactics to get you to buy, buy, buy. You might be immune from overspending on animal-derived products, but you can still be lured into impulse buying. We talked with Andrea Woroch, nationally-recognized consumer and money-saving expert for Kinoli, Inc., on the tricks supermarkets use to get you to drain your wallet and ways to overcome them.
Though you may be committed to eating a plant-based diet, you can’t grow everything in your backyard and will have to venture to the supermarket for your groceries. And that means you’ll be faced with all the grocer tactics to get you to buy, buy, buy. You might be immune from overspending on animal-derived products, but you can still be lured into impulse buying. We talked with Andrea Woroch, nationally-recognized consumer and money-saving expert for Kinoli, Inc., on the tricks supermarkets use to get you to drain your wallet and ways to overcome them.

Andrea Woroch’s top five tips to save at the supermarket

Here are five of the supermarket tricks you’ll face when food shopping and ways to curb overspending. 

1. Something smells really good

The bombardment starts as soon as the front door swings open. Those mouth-watering smells emanate from the nearby bakery or deli, enticing you to buy the more expensive prepared foods. The rule, as you’ve often heard, is to never shop on an empty stomach.

2. Distance makes the heart grow fonder

 

Ever notice how the things you need most frequently are the furthest away from the door? That’s intentional; supermarkets guide you through aisles of the most attractive foods, hoping you’ll give in to impulse buys. If you only need one item, it’s actually cheaper in the long run to shop at a small market where you’ll be less tempted to buy unneeded items.

 

3. End caps are not your friend

 

End caps are the shelving units at the end of each aisle, where supermarkets place “sale” items that aren’t always that cheap. They’re counting on our preference to avoid heading down an aisle, so we’ll just grab an end-cap item that seems reasonably priced. Don’t give in; wait until you can comparison shop midst the appropriate aisle. Better yet, find grocery coupons on your smartphone from sites like CouponSherpa.com, and see if the product on your list is available at a discount.

 

4. Bend and stretch your way to better prices

 

Manufacturers pay big bucks for prime real estate, usually at adult eye level or, in the case of products marketed specifically to children, on the lower shelves. These corporations shell out extra cash because they know we’re more likely to buy something we can see easily. Before you grab the first item you see, take a moment to scan the entire shelf and make sure you’re truly getting a good deal.

 

5. Losing with loss leaders

 

There’s a reason supermarkets advertise such cheap prices on milk, bread and other basics. These under-priced items are known as loss leaders because the supermarket is willing to take a loss to bait you into the store, where they’ll make up the difference with more purchases. There’s no reason you shouldn’t take advantage of loss leaders; just don’t let it rule which store you shop and what you buy.

 

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