If you’re on Instagram, chances are your jaw has dropped when you’ve spotted a new snapshot of Elizabeth Hurley parading around in a bikini. No matter the color, style, or location, when Hurley steps into a bikini, she’s bound to turn heads by looking like a glowing goddess!
For those who don’t know, along with being an actress and breast cancer awareness advocate, Hurley is also a business owner. Back in 2005, the Bedazzled star founded Elizabeth Hurley Beach, creating multiple types of swimwear and beachwear. And a lot of the time, she’s promoting the new looks on Instagram for fans to marvel at. “I love modeling my collections and actually think feeling comfortable and confident comes with age,” she said to Daily Mail back in late 2021. “There might be a time when I don’t want to model swimwear and move onto voluminous kaftans, but currently, I’m still enjoying it.”
In a previous interview with SheKnows, she talked about how we need to leave ageism behind, and as women, wear whatever makes us feel the most confident with ourselves. “It’s completely absurd if people think they can’t put a bikini on and enjoy being on the beach because people might think their body looks too old,” Hurley said. “I mean, that’s just obscene. It’s a terrible point of view.”
“Women should do whatever the hell they want to do” when it comes to style, she explained, adding, “And damn anybody criticizing them.”
To celebrate her age-positive mindset and incredible bikini photoshoots, let’s take a look back at some of Elizabeth’s incredible swimwear moments. Below, check out our favorite times Hurley wowed us with a showstopping bikini photo or video!
Mystifying in the Maldives
At the start of 2023, Hurley shared how much fun she was having on her trip to the Maldives (and how confident and stunning she looked throughout it all!)
Back in a Bikini
After quite a bit of time, Hurley came back to Instagram with a sizzling mirror selfie video of herself rocking an aquamarine bikini.
Fabulous in a Fairytale
Hurley looked as radiant as can be while modeling her new white bikini for her beachline, modeling in her fairytale-like backyard.
Hottie in the Sun
Hurley was the definition of sunshine in this yellow drawstring bikini, as she showed everyone how important SPF is (and showed the Clinique one she adores!)
All eyes were on Hurley when she danced around in her “favorite” bikini.
Wonderful in White
For the late Queen’s Platinum Jubilee, Hurley celebrated by bowling a beach ball with the British flag on it and showing off her toned physique in a white bikini.
Baby Blue Beauty
Breaking the Internet
Remember when Hurley nearly broke the internet when she celebrated the start of the weekend in this sunkissed white bikini video?
Beautiful in a Beige Bikini
While on lockdown, Hurley shared a throwback snapshot of herself in a beige bikini from her bestselling beachwear line.
Ravishing in Red
The Bedazzled star once again sent fans into a frenzy when she posted this red-hot snapshot of herself in a fiery bikini.
Lovely in Leopard
Hurley shook things up with a leopard print bikini, joyfully preaching about finally getting her COVID booster!
Hurley was glowing from head to toe when she took a dive in this striped bikini.
Marvelous in Mint
“Raise a glass to bikini season!” That’s exactly what Hurley did when she took a sip of champagne, overlooking the sea in this mint bikini.
Hurley looked like an angel as she sprawled out on this pool floatie, rocking an ornate blue and green number that showed off her toned, jaw-dropping figure.
Energetic in Ebony (Bikini)
Hurley really loves this slinky Ebony look, so much so that she did a little impromptu photoshoot that made fans go wild.
Seriously, Hurley looked like a blissful angel in this video of her soaking up the sunshine and love!
Mirror Selfie Queen
Hurley’s iconic mirror selfie era may be one of our favorite parts of Instagram, because every other say, she’d light up our feeds with one like this. We especially love this gold-embellished black bikini!
Leaping for Joy
Remember when everyone’s jaws dropped when Hurley uploaded this energetic snapshot of herself leaping for joy on the beach because of the three-day weekend?
We love a good Barbiecore moment, and this one from Hurley back in 2021 is still one of our favorite hot pink moments!
This bikini-clad snapshot with Hurley and her sister is still an all-time favorite, and they looked stunning while rocking these paisley, multicolored looks!
Back in 2020, Hurley posted this fiery red look with the caption, “Another day…. another bikini 😉!”
Hurley has said she adores rocking a good bikini, and this tiny striped blue-and-white one perfectly showed off her sculpted bod!
Work of Art
Okay, this rainbow-clad photo of Hurley in a blue bikini should be framed somewhere!
Hurley loves going to the Maldives, almost as much as she adores showing off her glorious bikini line to her adoring fans!
While promoting her line ahead of Christmas 2019, Hurley showed off her long, long legs in this striped bikini that turned heads instantly.
Back to Black
Who can resist a gorgeous, sleek black bikini? Especially when it’s one Hurley adores for feeling her most confident!
The sunset! The coral bikini! The smolder! this bikini-clad snapshot of the Austin Powers star is as sensational as it gets!
Iconic in India
While in India, she rocked her go-to striped bikini that showed the world her confident spirit and glowing skin.
Truly, Hurley can rock any colored bikini, and she looked so ethereal while enjoying the waves in this white number.
Hurley looked as peaceful and happy as can be while showing off her killer curves and hypnotic eyes!
Va Va Viviacious
Hurley brought the “va va voom” in this coral bikini that perfectly highlighted her tan skin and toned physique!