Kim Kardashian isn’t just randomly dropping new collections for SKIMS; she is making strategic decisions about each new launch. Her latest campaign is all about icons and bringing together familiar supermodel faces to show off the designs. Heidi Klum, Tyra Banks, Alessandra Ambrosio and Candice Swanepoel are modeling together for the very first time.
“Tyra, Heidi, Alessandra and Candice have each played such a distinct and everlasting role in shaping the industry. Outfitting these incredible women in our Fits Everybody underwear collection is truly a full-circle moment for me,” Kim said in a press release. It made sense for her to feature women who were pioneers in the fashion industry to model SKIMS, which has been a “game-changer” when it comes to shapewear. “I’m thrilled to celebrate these women alongside a collection that our customers adore,” she added.
And of course, Kim got in on the action and posed alongside Klum, Banks, Ambrosio and Swanepoel, and looking confident just like the fashion legends standing next to her. (See the photo HERE.) She may not have the height as the modeling titans, but Kim is dominating the business world and writing her own rules along the way. See the gorgeous photos from the SKIMS Icon campaign.
Candice Swanepoel is also a fashion entrepreneur herself with her Tropic of C swimwear line that is influenced by nature and the female form.
Tyra Banks has been busy hosting Dancing With the Stars, but it’s nice to see her go back to her supermodel roots.
Iconic Group Shot
The stunning women gather together for an epic supermodel snapshot wearing their SKIMS.
Heidi Klum knows how to work an angle and show off her gorgeous long legs in those SKIMS.
Alessandra Ambrosio also dove into the world of hosting with her Brazilian show, The Cut, but she’s also a swimwear designer with her brand, Gal Floripa.
Kim Kardashian knows how to create a moment, and she did it again by inviting iconic supermodels to join her latest campaign.
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