Kim Kardashian isn’t just randomly dropping new collections for SKIMS; she is making strategic decisions about each new launch. Her latest campaign is all about icons and bringing together familiar supermodel faces to show off the designs. Heidi Klum, Tyra Banks, Alessandra Ambrosio and Candice Swanepoel are modeling together for the very first time.
“Tyra, Heidi, Alessandra and Candice have each played such a distinct and everlasting role in shaping the industry. Outfitting these incredible women in our Fits Everybody underwear collection is truly a full-circle moment for me,” Kim said in a press release. It made sense for her to feature women who were pioneers in the fashion industry to model SKIMS, which has been a “game-changer” when it comes to shapewear. “I’m thrilled to celebrate these women alongside a collection that our customers adore,” she added.
And of course, Kim got in on the action and posed alongside Klum, Banks, Ambrosio and Swanepoel, and looking confident just like the fashion legends standing next to her. (See the photo HERE.) She may not have the height as the modeling titans, but Kim is dominating the business world and writing her own rules along the way. See the gorgeous photos from the SKIMS Icon campaign.