Dakota Fanning on her banned too-sexy perfume ad

Newly of-legal-age star Dakota Fanning has filmed her first movie nude scene for the indie flick Very Good Girls, and looks back on a vintage scandal.

Dakota Fanning at movie premiere

Dakota Fanning wasn’t naked in the perfume ad that got the campaign banned, but if the UK authorities are to be believed, she might as well have been.

The 2011 ad, which featured a then-17 Fanning in a brief pink dress leaning back while sitting on the floor with an Oh Lola! perfume bottle cradled between her legs, was deemed too provocative.

Fanning told Glamour that she was surprised by the furor.

“If you want to read something into a perfume bottle, then I guess you can,” she said. “But it’s also like, Why are you making it about that, you creep?”

Fanning said that she loves Marc Jacobs, the designer under whose label Oh Lola! is made: “I love Marc and trust him, and we just laughed about it.”

The UK’s Advertising Standards Authority noted at the time that Fanning looked younger than 17 in the image and that they “considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality.”

“Because of that, along with her appearance, we considered the ad could be seen to sexualise a child. We therefore concluded that the ad was irresponsible and was likely to cause serious offence.”

Gotta agree with you, ASA. The whole ad is awash in baby pink, lending it a girlish air, while the way Fanning is holding the perfume bottle and looking into the camera makes it appear as if she’s getting something more out of the perfume, if you get our meaning.

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It doesn’t help that the Oh Lola! bottle is capped with a giant flower. You don’t have to look at too many Georgia O’Keefe paintings to get a vibe from that bottle, you dig?

The Daily Mail reports that the perfume-maker Coty said that the image “did not show any private body parts or sexual activity. The giant perfume bottle was provoking but not indecent.”

However, as the Daily Mail went on to report, Marc Jacobs said that he chose Fanning specifically because she was a “contemporary Lolita, seductive yet sweet.”

You mean Lolita, the book about the middle-aged guy who kidnaps and molests his 12-year-old stepdaughter? Um, okay.

Fanning famously made out with Kristen Stewart for the film The Runaways, and had a cringingly awful-to-watch rape scene in Hounddog when she was 12, but she’ll be naked for the first time on-screen when Very Good Girls is released later this year.

She told MTV at Sundance, “I’m very newly allowed to do that. I was newly 18, so yeah, it was, it’s kind of a sensitive thing, but it’s a part of life.”

Kind of weird, seeing a child actor you watched grow up now naked. Shades of Daniel Radcliffe in Equus.

Very Good Girls centers around two teenagers (Fanning and Elizabeth Olsen) who make a pact to lose their virginity the summer after they graduate from high school. We saw that movie! It was American Pie, right? No wait. It was Little Darlings, and the soon-to-do-it teens were Tatum O’Neal and Kristy McNichol. My, we’re old.

Image courtesy WENN.com


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