Paulina Gretzky goes glamorous to rebrand her image

Jan 8, 2013 at 8:45 p.m. ET

Paulina Gretzky shows off a glamorous new side for Flare magazine as she is set to star in a Canadian primetime special, Entertainment City: Paulina Gretzky.

Paulina Gretzky in a red cocktail dress

Socialite Paulina Gretzky is finally getting some international attention: the 24-year-old just landed the cover of Flare magazine for the third time and is set to star in her own television primetime special, Entertainment City: Paulina Gretzky. Paulina isn't shy: she updates her Twitter account constantly with racy photos of herself. But she opens up to Flare and Entertainment City about her true side and how she can sometimes be misrepresented in the media.

Paulina Gretzky's songwriting roots

In the February cover of Flare, Paulina Gretzky showcases a much more glamorous, elegant look and explains to her fans and followers her dreams for making it in the entertainment world. The beauty scored a relative hit back in 2003 with her song "Collecting Dust," which was featured on MTV's Laguna Beach. Paulina sounds good on the record — certainly radio-friendly — and she says she's trying to get back to her songwriting roots.

"When I was 16, I picked up my bags and went to Sweden. I went after the Flare photo shoot that September. I had a different manager at the time and he put me on a plane and said, 'Go work this producer.' It was the biggest waste of my time. It was too impulsive and stupid. But I did realize that I loved to write songs. I knew I could really write and I could do what everybody else was doing."

Making it on her own

But Paulina admits her career goals don't come easy just because she's the daughter of Canadian hockey legend Wayne Gretzky: in fact, she was dropped from her record label in 2012. "Last year, I had a deal with Universal Canada, which I was so, so excited about but unfortunately things happen where it just doesn't work out. Right now, I'm putting together a team of producers to help me shop around an album. I can say for 75 percent sure that my single will be released in Canada first. I'm co-writing it."

Paulina: Oversexed on purpose or a misrepresentation?

Paulina also talked to Flare about the constant attention and scandal that seem to follow her, especially the aftermath of her photo shoot with Complex magazine in August 2012 in which she was definitely sexualized. "The last time I was in a shoot it was for Complex and they took advantage of the situation. I told them I didn't want any tattoos showing. I'm not ashamed of them, but I don't want other people's opinions. I don't need that."

She continued, "They videotaped me pouring water over myself and made it look like soft porn. I've never been so angry in my entire life. I was on edge all day yesterday with the camera crew [on the Flare photo shoot]… I was mortified that I'd be in a hackles dress and they would be filming, or in a sheer dress, and they would be picking something up in a videocamera that you couldn't pick up with a print camera. I was very uncomfortable."

A television special: Entertainment City: Paulina Gretzky

Paulina hopes to show off her true self in her own television special airing on Citytv — the largest television station in Canada. Paulina's show, a primetime special, aims to tell her side of the story about those sexy Instagram and Twitter photos, along with her scandalous past few years. During the show, titled Entertainment City: Paulina Gretzky, she says, "A couple of pictures sparked an interest... I was OK with that, but it was more the story they turned it into which was much more a classless act. They acted as if I was doing frontal nudity, and that didn't feel right."

Photo courtesy of Apega /