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No Doubt video deemed racist

“Looking Hot” turned out to be too hot a video for many viewers as the band No Doubt yanks their video amid charges of racism.

The Buzz – No Doubt Pulls Their New Music Video After Public Backlash
No Doubt has drawn fire from the public after their new music video release.

After being released last week, the band No Doubt has pulled their own video “Looking Hot” after critics charged them with racism. The new video featured the band playing a game of cowboys and Indians, but the Native American garb offended many people who watched the visual interpretation of their song.

The top-selling band released a statement on their website last Saturday stating, “As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately…We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”

Throughout the video, lead singer Gwen Stefani is dressed in a white Indian princess outfit as she is held captive by several cowboys. Guitarist Tom Dumont and drummer Adrian Young played the cowboys. She eventually is rescued by bassist and former boyfriend, Tony Kanal, who played an Indian chief in the video.

While the band has yanked the video, it is still available as of press time on Vimeo here.

Comments on that site range from, “This is so amazing…” to “seriously, this is offensive to me and other Native Americans… take our land, trying to take our water, use our “Native Designs ” for profit, and now just mockery of our culture…”

There is no official word from No Doubt as to whether they will be shooting a new video to replace the banned one in support of their single.

After more than a decade off, the band released their album, Push and Shove, in September.

Image courtesy of

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