The couple tried to make sure no one would ever be able to use their daughter’s name by filing a trademark with the federal government. But the United States said, “Not so fast.”
Beyonce and Jay-Z thought they were being creative when they chose the name of their first child, but the U.S. government has told them it may not be that unique. Their daughter, Blue Ivy Carter, was born in January after the creation of a company of the same name.
“The Carters were unable to trademark their baby’s name after the U.S. Patent and Trademark Office sent a suspended letter to the couple for pending trademarks on their bundle of joy’s name, the Boston Herald reports,” said MTV. “Instead, Boston-based wedding-planning company Blue Ivy is allowed to operate under the name, which it has been doing since 2009.”
Veronica Alexander, 32, the owner of the Boston company, said she highly respects Beyonce but she has to protect her livelihood.
“I definitely needed to protect what it is I’ve been living on,” Alexandra told the Boston Herald. “Now it’s time to create the partnerships and business avenues I’m planning on doing, period.”
And the trademark case will likely create such an opportunity for Alexander. The couple is arguably one of the hottest in music today, and their baby’s name made quite a splash with its originality. Alexander seems to be taking this opportunity to help her business in any way she can.
“I can’t be frustrated with something I think is going to bring me to produce and define my brand even more, which is financially exciting in itself and intellectually exciting as well,” she said. “It’s like they caused me to create more opportunity for myself.”
Even President Obama mentioned Blue Ivy in a radio interview just a few weeks ago.
“I made sure that Jay-Z was helping Beyonce out [with the baby],” he said, according to MTV, “and not leaving it all with Beyonce and the mother-in-law.”
Jay-Z has also rapped about his daughter in at least three of his songs, making the name a hot commodity. But according to the U.S. government, it will not be an exclusive one.