NBC kinda sorry for 9/11 coverage mess

Sep 13, 2012 at 12:15 p.m. ET

NBC made a major PR mistake when they aired Kris Jenner talking about her breast implants on The Today Show instead of the national moment of silence in honor of 9/11 victims. Now the president of the network says he's sorry we're ticked -- but is still not giving a public apology.

Kris Jenner

The president of NBC News is kinda sorry for airing Kris Jenner's breast implants on The Today Show instead of observing a moment of silence with the rest of the nation on 9/11 -- but he is only acknowledging their oops to fellow employees. The rest of us can suck it up.

In an internal memo leaked to the press, Steve Capus said my bad for having obviously "touched a nerve" with viewers.

"Today's extensive coverage of the Embassy attacks underscores the true strength of NBC News as well as the significant talents of Matt Lauer, Savannah Guthrie, Natalie Morales, Richard Engel, Andrea Mitchell, Peter Alexander, Kristen Welker, Chuck Todd, among many others," Capus wrote. "We committed substantially more airtime to this important breaking news story than other broadcasts: from the first Today show reports at 7am ET… through a one hour-plus special report."

"All week, Ann Curry has delivered unique coverage of the refugee crisis on the Syrian border. Simply put, this is the only news organization devoting this much attention to these kinds of stories."

Why did Kris Jenner flash her breast implants on national TV? >>

"Yesterday, we made an editorial call resulting in the September 11th moment of silence not being seen. While we dedicated a substantial amount of airtime to the anniversary events, we still touched a nerve with many of your viewers… and for that we apologize. At NBC News, have taken great pride in the manner in which we have told the stories of September 11th. From the first moments of the attack, as documented live on Today in 2001… through every anniversary and development since, we are mindful of that legacy and our responsibilities."

"This morning we had the opportunity to recommit ourselves to serious journalism and coverage. You've seen how brilliant Savannah and Matt are together… especially when backed-up by the unparalleled strengths of this news division. We're proud of our teams today… and continue to focus on presenting the best possible broadcasts and worldwide news coverage for your stations."

This is not the first time NBC has not aired the moment of silence. It was not broadcast from 2007-2010, only returning last year to mark the 10th anniversary of the attacks. So why the uproar this time?

We blame the Kardashians.

Image courtesy Michael Wright/WENN.com