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Sammi Sweetheart launches fitness line: “We’re all moving on with our lives”

Sammi “Sweetheart” Giancola launches her new line for SXE Fitness and tells SheKnows how she’s moving on from life on the Jersey Shore.

Sammi "Sweetheart" Giancola launches her new line for SXE Fitness

Their show may be coming to an end, but life is just beginning for Jersey Shore power couple Sammi “Sweetheart” Giancola and Ronnie Ortiz-Magro.

SheKnows caught up with the duo at the STYLE360 fashion show for Sammi’s new line for SXE Fitness.

From the front row, we checked out Sammi’s designs, which included neon sports bras, camo print hoodies and capris with cute belts.

“I’m an athlete, so I really wanted to focus on something that fits me,” Sammi said. “I want to feel sexy and confident, and that’s what this line does.”

Future plans

After the show, we grilled Sammi and Ronnie about their future plans.

The two, who just moved in together, told us everything is going smoothly so far with their new living arrangements… a change from the hectic Shore house.

“Now it’s cool because there are no cameras and we can be more relaxed and be ourselves,” Sammi said.

Still, she’ll miss her Jersey Shore “family.”

“It’s bittersweet,” Giancola told SheKnows. “I don’t want the Shore to end, but we’re all moving forward with our lives. I love everybody, we’re like a family, so hopefully I stay in touch with everybody.”

Sammi’s not the only one with a new business venture though. Ronnie, who sat front row at his lady’s show, told us he has some prospects in the works as well, including franchising his famous “Ron Ron Juice.”

Baby Lorenzo

And co-star Nicole “Snooki” Polizzi has her hands full, too, with her 3-week-old son, Lorenzo.

“She’s great,” Sammi told us. “The baby is beautiful. I couldn’t be more happy for her and her family.”

Despite admiration for the addition to their Shore family, Sammi said she and Ronnie are in no rush to have a little “meatball” themselves.

“No babies anytime soon,” Sammi said. “Right now, we’re just taking it slow.”

As for the New York Fashion Week diet that everyone is talking about, Sammi told us she wouldn’t dare deprive herself for the sake of fashion.


“I love food and I hate dieting,” Sammi said. “I just try to eat what I love, in small portions. If you don’t love what you eat you’re just going to be unhappy, and I don’t want to be unhappy.”

Her favorite meal? “Ron makes a really good penne a la vodka.”

Check out Sammi’s new line for SXE Fitness on their website.

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Photo credit: Stefan Jeremiah/

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