Want to help Whitney Port add more money to her estimated $2.5 million dollar net worth? You can: Donate some cash to her $50,000 IndieGoGo campaign. The former MTV reality star is raising money to help her put on a show of her fashion line, Whitney Eve, during Mercedes-Benz New York Fashion Week in September.
“This year, we would like to take unprecedented steps on our way to Mercedes Benz Fashion Week with the first fan-supported runway show on Sept. 12, 2012, at Lincoln Center in New York, so I can share my art in a way that educates and involves my fans to be an integral part of the process,” she writes on the campaign page. “Having come off a successful show at New York Fashion Week last season, the time has come to show again but in a way that has never been done before. I want to provide my fans with a behind-the-scenes experience on how a runway show of this caliber is designed, developed and executed.”
Port says the $50K is to help pay for the tent space, production company fees, models, music and a stylist. Your donations will get you everything from a Twitter shout out ($5) to a front-row seat at the show ($450). A win-win situation, right? Not really: Designers use fashion shows to impress buyers into purchasing their collections, so she’ll likely make way more money than the “prizes” are worth — and you won’t see a dime back for your investment.
The whole thing leaves a bad taste in our mouths. The money will come from her fans, including hard-working teens and young adults. Why can’t she finance the show herself — or find a backer? it’s not like she’s some up-and-comer: The reality star has endorsement deals, a judging position on Britain and Ireland’s Next Top Model — not to mention, she comes from a wealthy family.
As of deadline, her campaign has earned $2,546 — and fans have snapped up three of the five front row seats, meaning they’ve donated at least $450 each. She has 39 more days to make her goal.
See Whitney Port ask for money on IndieGoGo
Tacky? You be the judge.