Office Depot is teaming up with the Born This Way Foundation to help youth find their individuality.
And just today, her new campaign with Office Depot was rolled out. An email sent out to Office Depot email subscribers was titled “BORN THIS WAY FOUNDATION + Office Depot = We Supply Bravery.”
And unlike similar campaigns, this one seems to be more about supporting Gaga’s foundation than it is about making money for Office Depot.
“We believe that everyone has the right to feel safe, to be empowered and to make a difference in the world,” said the email. “Together, we will move towards acceptance and bravery. Our movement is only as strong as supporters like you, so BE Involved and share your support below.”
Within the email, subscribers have a chance to “Shop and donate,” “Share your support” and “Tell your story.”
The office supply store has vowed to donate at least $1 million to the singer’s foundation.
“The partnership, kicking off during the back-to-school season, will provide students, parents, and teachers with insights and limited-edition products that support Born This Way Foundation’s mission of helping to encourage today’s youth to grow up feeling confident about their individuality,” said Office Depot in a press release.
The store will sell certain items and will donate a percentage of those items to the foundation, at a minimum of $1 million this year. The foundation was launched only a few months ago, in March, by Gaga and her mom.
“When you see someone being negative to somebody else, it’s OK to intervene and stand up for someone that needs it,” said Lady Gaga in a launch event for the foundation. “I don’t believe that one person can change the world. I believe that humankind, as a whole, can change the world.”
Gaga’s mother, Cynthia Germanotta, who serves as president for the foundation, spoke about the partnership between them and Office Depot.
“Office Depot is a place that brings together students as well as their families and teachers, who play such an important role in inspiring and supporting today’s youth,” said Germanotta.